Fact Sheet: President Donald J. Trump Announces Actions to Provide Greater Transparency and Accuracy in Prescription Drug Advertisements

Fact sheetRegulation tightenedPublished 25/09/09Open the original

Summary

President Trump directs the HHS Secretary to increase the risk information required in direct-to-consumer prescription drug advertisements and the FDA Commissioner to enforce the ban on false or misleading drug ads. The fact sheet says drug makers spent over $10 billion on direct-to-consumer advertising in 2024.

By industry

Healthcare & Drug Pricing1 trading day+0.8%p15 stocks5 trading days−1.6%p15 stocks20 trading days+2.5%p15 stocks
“ensuring direct-to-consumer prescription drug advertisements are providing consumers with full and accurate information”

Day by day after the announcement

Healthcare & Drug Pricing stocks and the S&P 500 after the announcement, cumulative %
Day	Healthcare & Drug Pricing stocks	S&P 500
25/09/08	0.0%	0.0%
25/09/09	+1.2%	+0.4%
25/09/10	+1.0%	+0.5%
25/09/11	+2.7%	+1.3%
25/09/12	+1.5%	+1.3%
25/09/15	+0.2%	+1.8%
25/09/16	−0.3%	+1.8%
25/09/17	+0.1%	+1.8%
25/09/18	+0.2%	+2.2%
25/09/19	+0.3%	+2.2%
25/09/22	+0.2%	+2.7%
25/09/23	+1.7%	+2.2%
25/09/24	+1.8%	+1.9%
25/09/25	−0.6%	+1.4%
25/09/26	+0.7%	+2.0%
25/09/29	+1.1%	+2.2%
25/09/30	+3.3%	+2.4%
25/10/01	+6.4%	+3.0%
25/10/02	+6.1%	+3.1%
25/10/03	+6.6%	+3.1%
25/10/06	+6.0%	+3.5%

Korean stocks in these industries

Samsung Biologics 207940
Celltrion 068270
SK Biopharmaceuticals 326030

Trades in these industries around the announcement

Members' and insiders' trades in the industries' stocks, 30 days before to 30 days after.

David A. RicksPresident, Chair, and CEO
BuyELI Lilly
Buy
ELI Lilly
LLY
$1.1M
1,632 sh
$1.1M
Filed 25/08/12
Traded 25/08/12
Lucas MontarceEVP & CFO
BuyELI Lilly
Buy
ELI Lilly
LLY
$494.6K
715 sh
$494.6K
Filed 25/08/15
Traded 25/08/15
Jacob Van NaardenEVP & Pres., Lilly Oncology
BuyELI Lilly
Buy
ELI Lilly
LLY
$647.4K
1,000 sh
$647.4K
Filed 25/08/13
Traded 25/08/13
Daniel SkovronskyEVP, CSO & Pres. LRL & LLY Imm
BuyELI Lilly
Buy
ELI Lilly
LLY
$634.4K
1,000 sh
$634.4K
Filed 25/08/12
Traded 25/08/12
J. Erik FyrwaldDirector
BuyELI Lilly
Buy
ELI Lilly
LLY
$564.8K
879 sh
$564.8K
Filed 25/08/12
Traded 25/08/12
Ralph AlvarezDirector
BuyELI Lilly
Buy
ELI Lilly
LLY
$500.5K
758 sh
$500.5K
Filed 25/08/14
Traded 25/08/13
J. Erik FyrwaldDirector
BuyELI Lilly
Buy
ELI Lilly
LLY
$440.4K
686 sh
$440.4K
Filed 25/08/12
Traded 25/08/12
Gabrielle SulzbergerDirector
BuyELI Lilly
Buy
ELI Lilly
LLY
$75K
117 sh
$75K
Filed 25/08/12
Traded 25/08/12
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$83M
101,112 sh
$83M
Filed 25/10/03
Traded 25/10/02
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$69.1M
90,501 sh
$69.1M
Filed 25/10/01
Traded 25/09/30
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$54.2M
63,849 sh
$54.2M
Filed 25/10/07
Traded 25/10/06
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$30.7M
36,114 sh
$30.7M
Filed 25/10/09
Traded 25/10/08
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$30.4M
39,863 sh
$30.4M
Filed 25/09/19
Traded 25/09/18
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$26.1M
31,102 sh
$26.1M
Filed 25/10/06
Traded 25/10/03
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$23.8M
28,063 sh
$23.8M
Filed 25/10/07
Traded 25/10/06
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$22.7M
26,795 sh
$22.7M
Filed 25/10/08
Traded 25/10/07
Joaquin DuatoCEO and Chairman
SellJohnson & Johnson
Sell
Johnson & Johnson
JNJ
$22.5M
125,824 sh
$22.5M
Filed 25/08/25
Traded 25/08/22
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$21.5M
25,296 sh
$21.5M
Filed 25/10/09
Traded 25/10/08
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$20.6M
24,495 sh
$20.6M
Filed 25/10/06
Traded 25/10/03
Lilly Endowment10% Owner
SellELI Lilly
Sell
ELI Lilly
LLY
$20.4M
26,647 sh
$20.4M
Filed 25/09/19
Traded 25/09/18